Advocating for the most compelling issue or worthy cause is a losing battle if nobody hears what you are championing or knows why they should join you! Getting your message out is essential, so prepare yourself for success with these tips:
Choose one core message. In these days of information overload, it’s important to choose one core message that’s widely appealing and simple to understand.
Keep it consistent. Your message should be consistent with your library’s brand (if you are running an independent campaign) and consistent across the media in which you are communicating.
Pay attention. Who’s saying what about you and your efforts? Crafting your message also includes monitoring media coverage of your library and responding as necessary.
Identify the best outlet(s). In these days of multiple communication avenues, be sure to choose the media outlet most relevant to your message. Always cross-post!