Diane McNutt and Jane Light, Silicon Valley Reads, will describe this library’s "one book-one community" program in Santa Clara (Calif.) County. Its 2012 program, "Muslim and American -Two Perspectives," featured two books written by American Muslims, ("The Muslim Next Door" by Sumbul Ali-Karamali and "The Butterfly Mosque" by G. Willow Wilson). More than 100 programs were presented, including author readings, panel discussions, films, an open house evening at a local mosque and an art exhibit.
Frontline library advocates work at all levels in all types of libraries—public, academic, school and special—and are the internal/external face and voice of the library. They can tell the library’s story and deliver the library’s message at their comfort level and with people they know best. Because every staff member is the face of the library to his/her respective
community, each infl uences what the community knows and thinks about the library; and all librarians and library staff are perfectly poised to inform people about their library’s value and needs.
What's the biggest fear in Western society? According to a Gallup Poll it's snakes. What's #2? Public speaking (2001). In order to be successful in ANY field, you need to have the ability to communicate your message in an effective, concise, and memorable way. Speakers need one set of skills to create a great message; and then have to call upon a completely different set (and a healthy dose of confidence) to effectively deliver that message.
Join us for an e-Forum as we discuss polices, procedures, and best practices for using social media to showcase library collections in an engaging way as well as the work that goes on behind the scenes to make these materials available for use.
In this workshop, web design expert Laura Solomon will give you a tour of some beliefs that many people still have about usability and do some “mythbusting.”
This course is designed to provide students with an introduction to basic marketing management and how these principles apply in a public library setting. Topics included are: understanding marketing management, internal and external audits, analyzing marketing opportunities, developing marketing strategies, shaping the marketing product and managing and delivering marketing programs.
In this webinar, Gregg Dodd, Director of Marketing, Columbus Metropolitan Library, Columbus, Ohio, will provide an overview of a shooting incident that took place at CML’s Main Library and how he executed his crisis communications plan. He’ll share practical strategies that will help libraries develop and implement a plan and navigate the complexities of message dissemination during a crisis.
This webinar offers participants a new perspective on challenges and opportunities in their workplace and field, and tools to continue to grow, whatever your current position. The webinar is based on presenter's new book: Be Opportunity Minded:
Start Growing Your Career Now (to be published by ALA Editions in January
2019)
This free on-demand webinar empowers all federal student loan borrowers with an overview of online tools and resources for managing personal student loans during the uncertain times of COVID-19. Learn about options made available under the CARES Act and strategies for lowering monthly federal student loan payments after COVID-19 stimulus assistance ends. Electronic tools for helping patrons enroll to lower payments and helping public service workers maintain eligibility for student loan forgiveness programs are discussed.
For public library staff, dealing with the media can sometimes be rewarding, sometimes frustrating, sometimes exciting, sometimes daunting… but always necessary. This on-demand webinar covers the fundamentals of media planning and outreach—including social media—to prepare you to work with the media and generate attention that will support your library’s activities and advocacy efforts. This webinar was an extension of the free PLA advocacy training program, Turning the Page 2.0.