Library Marketing

Learning Outcomes

Upon completion of the course the individual is expected to know the key components of strategic marketing plans. The individual will be familiar with defining markets, adapting markets, building customer satisfaction, mission and vision statements, marketing research methodologies, environmental scanning, defining target markets and diverse patron populations, segmentation, implementation of services, public relations tools, and evaluating marketing and service results.

1. Know the key components of strategic marketing plans;
2. Be able to define and adapt markets;
3. Understand and develop measures of customer satisfaction;
4. Develop vision and mission statements;
5. Understand marketing research methodologies;
6. Perform environmental scans;
7. Define target markets, market segmentation and diverse patron populations;
8. Develop and implement marketing plans and services;
9. Understand public relations tools; and
10. Evaluate marketing and service results.