LLAMA Webinar: Message Dissemination During a Crisis

Wednesday, 1/22/2020
  • 2:30 PM-4:00 PM (Eastern)
  • 1:30 PM-3:00 PM (Central)
  • 12:30 PM-2:00 PM (Mountain)
  • 11:30 AM-1:00 PM (Pacific)

In this webinar, Gregg Dodd, Director of Marketing, Columbus Metropolitan Library, Columbus, Ohio, will provide an overview of a shooting incident that took place at CML’s Main Library and how he executed his crisis communications plan. He’ll share practical strategies that will help libraries develop and implement a plan and navigate the complexities of message dissemination during a crisis.

Learning Outcomes

Participants will learn:

• What to communicate to patrons and the community during a crisis

• Why it is important to develop a crisis communication plan before it’s needed

• Strategies for developing the plan

• How to identify the most important communication channels and when to use them

This webinar addresses several of LLAMA's Foundational Leadership Competencies including: Communication skills, marketing and advocacy

Who Should Attend

Library leaders and communications and marketing staff

Presenter

Gregg Dodd, Director of Marketing, Columbus Metropolitan Library, Columbus, Ohio

Registration

Cost

LLAMA member $49;

Non-LLAMA member $59;

LLAMA group rate (5 or more people at one site) $199;

Non-LLAMA group rate (5 or more people at one site) $239;

Student: $29

How to Register

Register online: http://tinyurl.com/3zhtecm

To register with a purchase order or PO or by mail, please contact Vicky Williams: vwilliams@ala.org   

Tech Requirements

This webinar is presented using GoToWebinar software, which may sometimes require a small download.

Contact

For more information or questions, contact Fred Reuland: freuland@ala.org