- 2:30 PM-4:00 PM (Eastern)
- 1:30 PM-3:00 PM (Central)
- 12:30 PM-2:00 PM (Mountain)
- 11:30 AM-1:00 PM (Pacific)
In this webinar, Gregg Dodd, Director of Marketing, Columbus Metropolitan Library, Columbus, Ohio, will provide an overview of a shooting incident that took place at CML’s Main Library and how he executed his crisis communications plan. He’ll share practical strategies that will help libraries develop and implement a plan and navigate the complexities of message dissemination during a crisis.
Learning Outcomes
Participants will learn:
• What to communicate to patrons and the community during a crisis
• Why it is important to develop a crisis communication plan before it’s needed
• Strategies for developing the plan
• How to identify the most important communication channels and when to use them
This webinar addresses several of LLAMA's Foundational Leadership Competencies including: Communication skills, marketing and advocacy
Who Should Attend
Library leaders and communications and marketing staff
Presenter
Gregg Dodd, Director of Marketing, Columbus Metropolitan Library, Columbus, Ohio
Registration
Cost
LLAMA member $49;
Non-LLAMA member $59;
LLAMA group rate (5 or more people at one site) $199;
Non-LLAMA group rate (5 or more people at one site) $239;
Student: $29
How to Register
Register online: http://tinyurl.com/3zhtecm
To register with a purchase order or PO or by mail, please contact Vicky Williams: vwilliams@ala.org
Tech Requirements
This webinar is presented using GoToWebinar software, which may sometimes require a small download.
Contact
For more information or questions, contact Fred Reuland: freuland@ala.org