Marketing & Public Relations

On-DemandWebinarFree!
Public libraries are key partners in bridging the digital divide. This free on-demand webinar provides an overview of PLA’s 2023 Technology Survey and covers why your library’s response matters. The survey explores current assets and emerging trends in public libraries, including technology capacity, resources for patrons, infrastructure, digital literacy, and staffing. Presenters share how results from the 2020 Technology Survey have been critical to advancing digital equity initiatives from the local to national level.
On-DemandWebinarFree!
Every day community members who lack basic computer knowledge and skills access their local public libraries hoping to complete life tasks many of us take for granted. The Public Library Association (PLA) is proud to partner with AT&T to expand upon its work helping libraries and their communities close the digital divide through new and improved DigitalLearn.org courses and training materials.
On-DemandWebinar
Public libraries can and do use the podcast platform as an efficient and easy method to share news and information, promote programs and services, and distribute other important content to their patrons. This on-demand webinar provides the details that will help you produce, record, and deliver your own podcasts. It covers developing the podcast, picking topics, selecting the right equipment and other tools, recording and editing the program, and delivering finished podcasts to your patrons. — PREVIEW AVAILABLE
On-DemandWebinarFree!
The second in a series of three webinars designed to help you turn your Project Outcome results into action. This on-demand webinar offers up communications strategies for library staff to use when delivering their Project Outcome results to internal and external audiences. It was preceded by Project Outcome Results: Maximizing Their Meaning and followed by Project Outcome: An Integral Part of the Planning Process.
On-DemandWebinarFree!
Understand how libraries use their unique programs, services, partnerships, and facilities in support of community needs—now and in the future. This free on-demand webinar provides an overview of results from the Public Library Association's (PLA) 2022 Public Library Services for Strong Communities Survey. Learn how libraries can apply the results to planning and advocacy, and how to engage in PLA's ongoing data initiatives. The 2022 Survey Report is freely and publicly accessible on the PLA website.
On-DemandWebinarFree!
In a difficult economy, the citizen's voice is more important than ever. Learn how two community organizations, the Sustainable Library Citizens Coalition of Indianapolis-Marion County (Ind.) Public Library and Urban Librarians Unite of New York City, have used their voices to impact library funding. Laura Johnson, deputy director, public services, of the Indianapolis Public Library and Tara Seeley, senior grants officer, Central Indiana Community Foundation, will share their story of engaging the Indianapolis community to successfully advocate on behalf of libraries and librarians.

Take your READ Design Studio customized READ® posters to new creative heights! This free webinar will explore advanced techniques in Adobe® Photoshop® Elements to design eye-catching and inspiring posters that promote READing in your library.

Learn how to successfully create customized READ® posters using the READ Design Studio by watching our webinar archive. You'll learn to: photograph for easier editing; remove photo backgrounds; design professional-looking posters; and use Photoshop Elements shortcuts.

Self-PacedeCourseAttendance Cert.
Join us and social media guru and innovator Paul Signorelli in this four-week, highly-interactive eCourse as he explores a variety of social media tools in terms of how they can be used to organize information and communities.
On-DemandWebinarFree!
This webinar—the second in the Public Libraries: Partners in Workforce Development series—highlights LMI resources and use cases and demonstrates how this information can inform and improve workforce service development, outreach, and partnerships to connect residents with in-demand jobs, gain in-demand skills, and improve economic mobility.