How do you respond when patrons ask why there aren't more e-books at the library? It's not an easy question. Turn your (and your patron's) frustration into action. View this archived recording of the free, 90-minute webinar and learn about two creative e-book campaigns initiated by libraries, as well as a comprehensive communications template kit to help you develop your own! You'll find new strategies for reaching out to your community members not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
This on-demand webinar is presented into four parts. First you hear from Jo Budler about an e-book awareness initiative the State Library of Kansas has developed on Facebook. Second is two representatives, Lisa Bitney and Mary Getchell from Pierce County Library System in Washington discussing the system’s postcard and e-mail public action campaign. Third is Vailey Oehlke from the Multnomah County Libraries and Larra Clark from ALA’s Office for Information Technology Policy sharing the work of the ALA Digital Content and Libraries Working Group, including an e-book communications toolkit that you can get started using right now. Fourth and final is a Q&A with all the presenters.
Originally presented December 18, 2012.
Takeaways
Slideshows
- Jo Budler, Kansas State Library (PDF, 35 pgs.)
- Lisa Bitney and Mary Getchell, Pierce County (Wash.) Library System (PDF, 18 pgs.)
- Vailey Oehlke, Multnomah County (Ore.) Libraries, and Larra Clark, ALA OITP (PDF, 10 pgs.)
Additional Resources
The following links were shared in the chat window during the live webinar:
- Kansas State Libraries Facebook campaign
https://www.facebook.com/thebig6ebooks - Pierce County Library System campaign
http://www.piercecountylibrary.org/books-materials/audiobooks-ebooks/Default.htm - E-Book Media and Communications Toolkit
http://www.ala.org/transforminglibraries/ebooktoolkit - Public Libraries & The Internet, Advocacy: State Profiles
http://www.plinternetsurvey.org/advocacy/state - "E-book battles: Fighting for public library access to e-books helps publishers," Deseret News (Utah)
http://www.deseretnews.com/article/865568955/E-book-battles-Fighting-for-public-library-access-to-e-books-helps-publishers.html?pg=1 - Douglas County (Colo.) Libraries price comparison
http://evoke.cvlsites.org/ - "The Wrong War Over eBooks: Publishers Vs. Libraries," David Vinjamuri, Forbes
http://www.forbes.com/sites/davidvinjamuri/2012/12/11/the-wrong-war-over-ebooks-publishers-vs-libraries/ - Example from Douglas County Libraries of price comparison
http://evoke.cvlsites.org/2012/10/31/libraries-still-cant-purchase-or-license-best-sellers-as-ebooks/ - "Mark Coker: Significant Disruption For Traditional Publishers Still To Come," Suw Charman-Anderson, Forbes
http://www.forbes.com/sites/suwcharmananderson/2012/07/25/mark-coker-significant-disruption-for-traditional-publishers-still-to-come/ - More from Douglas County Libraries re: authors/publishers working with libraries in Colorado
http://evoke.cvlsites.org/resources-guides-and-more/publishers-willing-to-sell-e-content/ - Another nice community example related to authors
http://www.craigpubliclibrary.org/pitchapalooza.html - Sacramento Public Library support for self-publishing
http://www.sacramentopress.com/headline/59057/Sacramento_Public_Library_Selfpublishing_made_possible_through_Espresso_Book_Machine
Who Should Attend
Public library staff interested in strategies for reaching out to your community members, not only to explain why libraries have limited e-book collections but also to enlist their help in improving e-book access.
Presenters
- Lisa Bitney, reading and materials director, Pierce County (Wash.) Library System
- Jo Budler, state librarian, Kansas State Library
- Larra Clark, director, Program on Networks, ALA Office for Information Technology Policy (OITP)
- Mary Getchell, marketing and community relations director, Pierce County (Wash.) Library System
- Vailey Oehlke, director of libraries, Multnomah (Ore.) County Libraries
Registration
Cost
This on-demand webinar is free and available 24/7 for your viewing convenience.
How to Register
No registration is required.
Tech Requirements
To playback this archived webinar you should have either the latest version of Flash running on your computer, or use a browser with native HTML5 support. Please use the most up-to-date version available of Chrome, Safari, Firefox, Opera, or Internet Explorer. A fast Internet connection and computer is recommended.
Credits or CEUs
PLA does not award credit hours, or CEUs, for its on-demand webinars and cannot verify participation.
Contact
If you have questions or problems accessing a recording, send a message to plawebinars@ala.org or call 800-545-2433 ext. 5PLA (5752).