Around 154 million Americans—51 percent of the population—are now using Facebook, according to a recent study by Edison Research. How effectively are you using this direct, free means of communication to reach out to your library’s patrons and users? Digital branch and social networking innovator David Lee King will share what he’s learned from years of experience and experiments with the Topeka and Shawnee County’s Facebook page. He will answer your questions and share time-saving tips on getting the most out of using Facebook.
Topics include:
- Fundamentals for setting up and managing your Facebook page
- Planning content for your library Facebook page
- How to engage the library’s Facebook fans
- How to market your library through a Facebook page
Instructor(s)
David Lee King is the Digital Branch and Services Manager at the Topeka and Shawnee County Public Library, where he plans for, implements, and experiments with emerging technology trends. He speaks internationally about emerging trends, website usability and management, digital experience planning, and managing techie staff and has been published in many library-related journals. David was named a Library Journal Mover and Shaker for 2008 and recently published his first book, Designing the Digital Experience. David writes the Internet Spotlight column in Public Libraries magazine with Michael Porter and maintains a blog at www.davidleeking.com.
Registration
How to Register
Register at the ALA Store: http://www.alastore.ala.org/detail.aspx?ID=3555