2018 PR Xchange Award Winners Announced

CHICAGO — The PR Xchange Committee is delighted to announce the winners of this year's PR Xchange Awards Competition.  The PR Xchange Committee is charged with coordinating the annual awards competition, under the direction of the Marketing and Communications Community of Practice, Library Leadership and Management Association (LLAMA).

Over 400 entries in print and electronic formats were submitted from over 100 institutions, including public, academic, school, state and special libraries. Entries were appraised by a jury of 25 talented marketing and communications professionals, graphic designers, outreach librarians and a library marketing consultant. Submissions were assessed based on the quality of content, format, design, creativity and originality. The jury was impressed by the innovative and compelling work submitted.

A complete listing of this year's winning entries (25 electronic and 31 print) is available at https://tinyurl.com/2018-PRXchangeAwards

Winning entries will be on display at the PR Xchange Event from 11:00 a.m. - 1:00 p.m. on Sunday, June 24, 2018, in the ALA Exhibit Hall - Special Events Area, at the 2018 ALA Annual Conference in New Orleans, Louisiana. Attendees can view and take home sample promotional materials from libraries across North America. Approximately 1,000 ALA Annual Conference attendees visit the PR Xchange event each year.

All libraries are invited to submit copies of their promotional materials to be shared with colleagues and given away at the PR Xchange Event.

Mailing instructions and labels can be found at http://www.ala.org/llama/sites/ala.org.llama/files/content/PR%20Xchange%20shipping%20labels_0.pdf

This year, the PR Xchange Committee has invited the following groups:

*  2018 John Cotton Dana Library Public Relations Award Winners will display their award winning materials.

*  The 2018 Library Marketing and Communications Conference (LMCC) Planning Committee will be here to answer questions about the upcoming 2018 Conference

*  Kathy Dempsey will be giving away sample copies of Marketing Library Services newsletter, answer questions as the Libraries Are Essential marketing consultant, and sell copies of her book, The Accidental Library Marketer.

*  Holly Flynn (2018 Marketing and Communications Community of Practice Leader) will be attending the PR Xchange Event to answer questions about the Marketing and Communications Community of Practice of LLAMA

* Representatives of Rowman and Littlefield Publishers and ABC-CLIO will display and sell copies of recent library marketing books

For more information, contact:

Fred Reuland, Program Officer
Continuing Education
Library Leadership and Management Association, a division of ALA
312-280-5032
freuland@ala.org

Mark Aaron Polger, PR XChange Committee Chair
Marketing and Communications Community of Practice
Library Leadership and Management Association
American Library Association
718-982-4065
MarkAaron.Polger@csi.cuny.edu