- 2:30 PM-4:00 PM (Eastern)
- 1:30 PM-3:00 PM (Central)
- 12:30 PM-2:00 PM (Mountain)
- 11:30 AM-1:00 PM (Pacific)
Evidence-based advocacy is sharing evidence with stakeholders to tell the story of the library’s impact. Join us to discover how evidence-based advocacy can help you tell a more compelling story about your academic library and its impact on your institution, students and community. Learn to evaluate how current metrics and measures can tell your library’s story in a way that is most meaningful to your stakeholders. Discover what needs to change about these metrics in order to reflect the library of the 21st Century, address stakeholders’ priorities and fully demonstrate the library’s community impact. You can be more than just stewards of the data by learning to articulate a compelling vision story.
Learning Outcomes
Part I: How to Make Important Connections in Your Role as Assessment Librarian Around Campus
Outcomes include:
- Figure out how to collaborate with the right people on campus
- Learn how to leverage relationships around campus
- Cultivate and continue the relationships now that they have been established
Overall Outcome Thoughts:
- Attendees will be able to understand the importance of developing relationships with others around campus and the community
- Have the tools to interact with stakeholders and others around campus
- Develop how to tell stories of with data and market the library and it’s impact
Part II: Telling the library story to internal and external stakeholder in the academic library
Outcomes include:
- Understand the complexity of telling the library story to a diverse community of donors
- Gain the perspective of donors and library stakeholders: What do they want to know?
- Learn how the Director of Development gathers and uses assessment data to communicate evidence about the library, while simultaneously learning how an Associate Dean of an academic library uses assessment data to advocate for the library
- Explore the impact of a variety of audience-driven communication tools on storytelling (e.g., social media)
- Learn the value of impact stories versus the shaping of data for internal stakeholders (e.g., like Associate Deans)
This webinar will help participants increase their competency in the following foundational leadership competencies: "Evidence-based Decision Making" and "Marketing and Advocacy."
Who Should Attend
Anyone wanting improve their ability to advocate on behalf of their academic library.
Presenters
Part I: How to Make Important Connections in Your Role as Assessment Librarian Around Campus
Liz Bernal, MLIS
Library Assessment Officer
Kelvin Smith Library
Case Western Reserve University
Cleveland, Ohio
Part II: Telling the library story to internal and external stakeholder in the academic library
Mike Meth
Associate Dean for Research & Learning
Florida State University Libraries
Tallahassee, FL
Susan Contente
Director of Development
Florida State University Libraries
Tallahassee, FL
Registration
Cost
LLAMA member $49;
Non-LLAMA member $59;
LLAMA group rate (5 or more people at one site) $199;
Non-LLAMA group rate (5 or more people at one site) $239;
Student: $29
How to Register
Register online: http://tinyurl.com/3zhtecm
Register with a purchase order or by mail: registration form (PDF, 1 pg.).
Can’t attend the live event? No problem! If you register, you will automatically receive a link to the recorded version for later viewing.
Tech Requirements
This webinar uses GoToWebinar software, which may require a small download, but is easily accessed by PC and MAC platforms.
Contact
For questions about this webinar or other LLAMA programs, contact Fred Reuland: freuland@ala.org
About the Library Leadership and Management Association
The Library Leadership and Management Association (www.ala.org/llama) advances outstanding leadership and management practices in library and information services by encouraging and nurturing individual excellence in current and aspiring library leaders. LLAMA is a division of the American Library Association.