Professional Development Research Project Team

Community of Practice: Marketing and Communications

Charge: To conduct an environmental scan of professional development and learning opportunities in library marketing and communications; gather and analyze data about audience needs; and identify the gaps where LLAMA can contribute distinct value. Utilizing LLAMA’s mission and new foundational competencies as a roadmap, the project team will develop recommendations for content development, with a focus on the leadership and management components of marketing and communications work.

 

Roster

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Our Work

Deliverables:

  • A final report with recommendations for both general and specific product/program development will be delivered to Community leadership and the LLAMA Content Coordinating Team. A by-product could be that the project team creates an online clearinghouse of professional development and networking resources and opportunities in library marketing and communications for LLAMA members.

Expected time commitment:

  • Approx. 36 hours over one year for virtual collaboration and project work. Preference for in-person meetings at ALA conferences.

Desired skills, knowledge, experience:

  • Knowledge or experience with continuing education providers in library marketing and communications, including other units of ALA and other nonprofit or for-profit providers. Active involvement in online and other networks of library marketing and communications professionals
  • Training program development experience

Staff contact and roles

  • Kerry Ward, kward@ala.org, 800-5454-2433, ext. 5036. Spring meeting planning, award marketing
  • Fred Reuland, freuland@ala.org, 800-545-2433, ext. 5032. Award program planning and scheduling, press releases, etc.

Resources available

  • Online collaboration tools
  • Conference call service
  • Survey Monkey subscription tool
  • Results from a recent “Education & Training Needs” survey