HomeJuly 2007

Contact: Megan McFarlane
Campaign Coordinator
mmcfarlane@ala.org

For Immediate Release
July 9, 2007

Ben Roethlisberger named as Library Card Sign-up Month Spokesperson

Free promotional tools now online

(Chicago) The ALA announced today that Ben Roethlisberger, quarterback of the 2006 Super Bowl champion Pittsburgh Steelers, will be the spokesperson for this year’s Library Card Sign-up Month, which begins September 1. Roethlisberger is featured on an ALA Graphics READ poster, which is being sent to national media by ALA as a public service announcement.

Promotional tools in Spanish and English are available online to promote The Smartest Card. Get It. Use It. @ your library theme for Library Card Sign-up Month. Tools include “52 Ways to Use Your Library Card,” a sample proclamation, press release, op-ed, letter-to-the-editor, PSA scripts and “Smartest Card” artwork. There are also links to “Smartest Card” promotional items available from ALA Graphics.

Sample tools and examples of how libraries have promoted Library Card Sign-up Month using the Smartest Card are available at www.ala.org/librarycardsignup.

Observed the month of September since 1987, Library Card Sign-up Month is a time when ALA and libraries across the country remind parents that a library card is the most important school supply of all and the smartest card a student can own.

The Smartest Card. Get It. Use It. @ your library is part of the Public Library Association (PLA) campaign to promote the library card as the most important card in every wallet. For more information on the PLA’s “Smartest Card” initiative, visit www.ala.org/pla.