PR Forum
An annual program for library public relations and marketing professionals Coordinated by the ALA PR Assembly
Kathleen Imhoff, chair
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June 2008- "Diversity @ your library®: Broadening Your Audience and Engaging Communities"
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ALA Annual Conference, Anaheim, Calf.
Join your colleagues for coffee and pastries to hear about reaching out to and engaging diverse audiences. Learn about why diversity matters, message development and testing, the importance of cultural context and more. The program will include an update on The Campaign for America’s Libraries and recognition of the winner of the 2008 Scholastic Library Publishing National Library Week Grant. Sponsored by the PR Assembly, a subcommittee of the ALA Public Awareness Committee.
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Speaker:
Eric Friedenwald-Fishman
Creative Director/President, Metropolitan Group
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June 2007- "10 Cool Technologies That Can Impact the
Public Relations Plan @ your library®" |
[MS Word]
ALA Annual Conference, Washington, D.C.
Speaker Stephen Abram spoke before a crowd of nearly 350 people about YouTube, Blogs, Wikis, RSS, MySpace and more. Are these just sizzle or are they the steak? Are we ready to move beyond simple websites and e-mails? Has your library's PR plan been adapted to the Library 2.0 world? Web 2.0 is coming fast and it's big. What are the skills and competencies that library PR folks will need?
| Speaker:
Stephen Abram
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Vice President, Innovation for SirsiDynix
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Chief Strategist for the SirsiDynix Institute
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President-Elect, Special Library Association
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Past-President, Canadian Library Association |
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June 2006 - "Word of Mouth Marketing @ your library®" |
ALA Annual Conference, New Orleans
"Word-of-mouth marketing @ your library®" from the experts -- what it is, why it works and how it can be used to engage every staff member, trustee, Friend, faculty member and student in spreading the library message.
| Speakers:
Peggy Barber and Linda Wallace
Principals, Library Communication Strategies
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Handout [pdf file]:
"Speak up: the power of
word of mouth marketing"
Donna Dziedzic
Executive Director,
Naperville (Ill.) Public Library
- Presentation Outline [pdf file]:
"Purposeful evolution of
word of mouth marketing"
- Naperville Public Library
Policies and Guidelines [pdf files]:
Camila Alire
Dean,
University Libraries, University of New Mexico
President, ACRL
- Handout [pdf file]
"Word of mouth marketing
tips for academic libraries" |
Tim Wadham of the Maricopa County (Ariz.) Library District, winner of the 2006 Scholastic Library Publishing National Library Week Grant, is honored at the 2006 PR Forum
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June 2005 - "Getting on the air and into print @ your library®" |
ALA Annual Conference, Chicago
An expert panel of Chicago-area media and PR practitioners came together to offer tips and strategies for breaking through the information clutter and delivering library messages in new and creative ways, from editorial boards and op-eds, online press rooms, monitoring chat rooms, news groups and blogs, making the most out of radio and outreach to Spanish-language press.
Moderated by Kathleen Imhoff, chair, ALA PR Assembly
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Steve Huntley
Editor, Editorial Page, Chicago Sun-Times
Dave Baum
Host, WSCR-AM, Chicago
Principal, Dave Baum Media Training Group
Emily Frager
Vice President, Fleishman-Hillard
Raquel Powers
Account Manager, Public Relations,
San Jose Group
Larra Clark
Media Relations Manager, ALA
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