VII. Bibliography of Media Resources
Alexander, David. How You Can Manipulate the Media . Boulder, Colo.: Paladin Pr., 1993.
Bajjaly, Stephen. The Community Networking Handbook. Chicago: ALA, 1999.
Bonk, Kathy, Henry Griggs, and Emily Tynes. The Jossey-Bass Guide to Strategic Communications for Nonprofits: A Step-By-Step Guide to Working with the Media to: Generate Publicity, Enhance Fun. San Francisco: Jossey-Bass, 1999.
Caywood, Clarke L. The Handbook of Strategic Public Relations and Integrated Communications . New York: McGraw Hill, 1997.
Chronicle of Philanthropy: Resources for Non-Profits . Denver: Applied Research and Development International, annual.
Crawford, Walt. First Have Something to Say: Writing for the Library Profession. Chicago: ALA, 2003.
Cutlip, Center & Broom Effective Public Relations, 8th ed . Englewood Cliffs, N.J.: 1999.
Drucker, Peter F. Managing the Non-Profit Organization: Principles and Practices . New York: Harperbusiness, 1992.
Flowers, Helen F. Public Relations for School Library Media Programs: 500 Ways to Influence People and Win Friends for Your School Library Media Center. New York: Neal-Schuman, 1998.
Hernon, Peter, and Robert E. Dugan. An Action Plan for Outcomes Assessment in Your Library. Chicago: ALA, 2002.
Hernon, Peter, and John R. Whitman. Delivering Satisfaction and Service Quality: A Customer-Based Approach for Libraries. Chicago: ALA, 2001.
Karp, Rochelle, ed. Powerful Public Relations: A How-to Guide for Libraries. Chicago: ALA, 2002.
Kurtz, Howard. Spin Cycle: How the White House and the Media Manipulate the News . New York: Simon and Schuster, 1998.
Laermer, Richard. Full Frontal: Getting People Talking about You, Your Business, or Your Product. New York: Bloomberg Pr. 2003
Lear, Brett W. Adult Programs in the Library. Chicago: ALA, 2002.
Levine, Michael. Selling Goodness . New York: Audio Renaissance, 1998.
Levinson, Jay Conrad. Guerilla Marketing, 3d ed. New York: Mariner Books, 1998.
Marconi, Joe. Public Relations: The Complete Guide. Albuquerque, N.M.: Thompson Learning South Western Educational Pub., 2004.
Nonprofit World . Madison, Wisc.: The Society for Nonprofit Organizations, n.d.
Public Media Center. Strategies for Access to Public Service Advertising . San Francisco, Calif.: San Francisco: San Francisco Media Publishers, n.d.
Reed, Sally Gardner. Making the Case for Your Library: A How-To-Do-It Manual. New York: Neal-Schuman, 2001.
Ross, Catherine, and Patricia Dewdney. Communicating Professionally: A How-To-Do-It Manual for Library Applications, 2d ed. New York: Neal-Schuman, 1998.
Saasta, Timothy. How to Tell and Sell Your Story . Washington, D.C.: Center for Community Change, 1998.
Saffir, Leonard and John Tarrant. Power Public Relations: How to Get PR to Work for You . Lincolnwood, Ill.: NTC Business Books, 1996.
Salzman, Jason. Making the News . Boulder, Colo.: Westview Pr., 2003.
Thenell, Jan. The Library's Crisis Communications Planner: A PR Guide for Handling Every Emergency. Chicago: ALA, 2004.
Thompson, William. Targeting the Message: A Receiver Centered Process for Public Relations Writing . White Plains, N.Y.: Pearson Education POD, 1996.
Wolfe, Lisa A. Library Public Relations, Promotions, and Communications: A How-To-Do-It Manual, 2d ed. New York: Neal-Schuman, 1997.
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