Advocacy Institute                        School Libraries in Crisis: Why Everyone Should Care Friday, June 27 8:30 a.m.-3:30 p.m.(Registration from 8:30-9:30 a.m.) Hyatt Regency Orange County – Grand E/F How does the school library crisis affect public and academic libraries? Why should Friends, Trustees and librarians of all types care? Learn what’s happening in school libraries in California and around the country, and how to leverage this information into your own advocacy campaign. Hear “The Spokane Moms” discuss the successful Fund our Future Washington Campaign! Onsite registration is $75. Price includes lunch. Baseball’s Greatest Hit: The Story of “Take Me Out to the Ball Game” Saturday, June 28 10:30 a.m. - 12:30 p.m. Anaheim Convention Center – 211 A The timeless song "Take Me Out to the Ball Game" celebrates its 100th anniversary this year. Join Andy Strasberg, co-author of "Baseball's Greatest Hit: The Story of 'Take Me Out to the Ball Game'" for a lively presentation of the song’s history, its significance to baseball and other inspiring stories related to the game. Part of the Step Up to the Plate @ your library® program. Developed ALA's Campaign for America's Libraries and the National Baseball Hall of Fame and Museum. Sponsored by the Public Awareness Committee. Speaker: Andy Strasberg President of All-Star Corporate Marketing Enterprises.  He worked for 22 years with the San Diego Padres and owns more than four hundred recordings of “Take Me Out To The Ball Game.” Kids & Ever-Cool:  Find Them Together @ your library®!  Saturday, June 28 10:30 a.m. - 12:00 p.m. Hilton Anaheim California - Pavillion A Gene Del Vecchio, author of Creating Ever-Cool: A Marketer's Guide to a Kid's Heart, will share insights on the emotional needs of children and timely trends in their world, in order to help libraries develop better products, services, and marketing. Two youth services librarians will present information on how their libraries are using the Kids! @ your library® toolkit materials. An update on the latest tool kit additions also will be presented. A book sale and signing by Del Vecchio will follow the program. Speakers: Gene Del Vecchio, Founder, CoolWorks; Stephanie Bange, Children's Librarian, Dayton Metro Library (OH); Michele Farley, Children's Services Consultant, Indiana State Library; Kim Bautz, Dayton Metro Library (OH); Nancy Snyder, Library Manager, Public Library of Charlotte & Mecklenburg County (NC) Advocating for All Libraries: Saving the Library Ecosystem A planning session for ALA President-elect Jim Rettig Saturday, June 28 1:30 - 3:30 p.m. Hilton Anaheim – Huntington In the library ecosystem, what happens to one library affects all types of libraries. Howcan we strengthen and sustain advocacy efforts on behalf of all types of libraries? Attend this session and help shape Jim Rettig’s advocacy initiative during his 2008-2009 Presidential year. Libraries Prosper with Passion, Purpose & Persuasion! A Toolkit for Success Saturday, June 28 1:30 - 3:30 p.m. Hilton Anaheim Avilia Learn about the PLA advocacy toolkit, which was just released in 2007, and how libraries across the country have put it to use. Speakers: Laura K. Lee Dellinger, Senior Executive Vice-President/Principal, Metropolitan Group, LLC; Kathleen Reif, Director, St. Mary's County (Md.) Library PR Forum – Diversity @ your library®: Broadening Your Audience and Engaging Comunnities Sunday, June 29 8:00 - 10:00 a.m. Hilton Anaheim – Pacific BR B Join your colleagues for coffee to hear about reaching out to and engaging diverse audiences.  Learn about why diversity matters, message development and testing, the importance of cultural context and more.  The program will include an update on The Campaign for America’s Libraries and recognition of the winner of the 2008 Scholastic Library Publishing National Library Week Grant. Sponsored by the PR Assembly, a subcommittee of the ALA Public Awareness Committee. Speaker: Eric Friedenwald-Fishman As creative director/president of Metropolitan Group, a leading social marketing, PR/communication and resource development firm, Friedenwald-Fishman has conducted marketing, branding, advocacy, public awareness, capital, endowment, major gift and sponsorship campaigns for libraries and library support organizations.  He is the co-author of “Marketing That Matters: 10 Practices to Profit Your Business.” Speaker: Maria Elena Campisteguy The Metropolitan Group's national practice leader for multicultural communications. Swap & Shop Sunday, June 29 11 a.m.-1:30 p.m. Anaheim Convention Center, Special Events Area - Hall D Swap & Shop features promotional materials from libraries across North America available for all attendees to peruse and take home. The popular "PR Doctors" will be available for consultation. The Best of Show award-winning materials will be on display. Winners were selected from hundreds of entries in the national competition. Sponsored by the Public Relations and Marketing Section of the Library Administration and Management Association (LAMA). YALSA's @ your library Advocacy Campaign Sunday, June 29 4:00 - 5:30 p.m. Anaheim Marriott Marquis South Come to this is an introduction to YALSA's own @ your library campaign and toolkit. Short presentations with advocacy success stories will be featured, along with information about how to use the toolkit. The American Dream Starts @ your library Monday, June 30 10:30 a.m.-12:00 p.m Anaheim Convention Center Room 206A Libraries have a long tradition of offering literacy services and programs for adult English language learners. In the 21st century, times have changed, immigration patterns have changed, and libraries have changed! Discover easy to use, up-to-date, online resources in the American Dream Starts @ your library toolkit; join experts and practitioners as they identify the issues, discuss service options, and showcase the kinds of best practices that can be easily implemented @ your library.