Join the SummerSlam^® Reading Jam

YALSA and World Wrestling Entertainment^® have joined forces, with support from Mattel, for the SummerSlam Reading Jam, a pilot project with two great prizes: your library could win $1,000 for teen and tween materials for your library's collection and two of your tween and teen library patrons can win a free trip for two to WWE’s SummerSlam pay-per-view event in Los Angeles.

Five hundred libraries signed up for the pilot project. The list of participating libraries (PDF) is now online. If you are one of the participating libraries, here's what to expect:

• Each participating librarian will receive 25 WWE mini-posters, which should be distributed to any library patrons between the ages of 10 and 18 who take out two books between June 24 and July 16. The posters are all numbered. Distribute all your posters by July 16. You should receive your posters by June 22.
• Two lucky poster holders each will receive a Grand Prize of a free trip for two to WWE’s SummerSlam pay-per-view event in Los Angeles, Calif., on August 23, 2009. In addition, they will receive $200 in spending money. WWE will also be giving away 10 copies of the WWE Encyclopedia, which recently made the New York Times Bestseller list. The libraries that distributed the winning posters for the two Grand Prizes will each receive a stipend of $1,000 from WWE for teen and tween materials for your library's collection.

The winning numbers will be posted on WWEKIDS.com on Tuesday, July 17, 2009, at 3 p.m. Eastern/12 p.m. Pacific. Winners will need to verify they have the winning numbered mininposter at the participating libraries. The library should then contact WWE at (206) 353-5066 to notify them of the winning patrons’ names.

Promote the SummerSlam Reading Jam

WWE and YALSA have also created a downloadable flyer (PDF). Download the flyer and distribute it to teens and tweens in your library to get the word out. In addition, we have created a customizable press release (Word doc) that you can use in your community to let teens, tweens, and parents know about the SummerSlam Reading Jam.

And don’t forget to sign up for the WrestleMania^® Reading Challenge, which launches during Teen Read Week in October. Registration is available through Teen Read Week registration through July 31.

Please read and abide by the official SummerSlam Reading Jam Rules (PDF).