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Children and Libraries advertising
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Children and Libraries: The Journal of the Association for Library Service to Children (ALSC) is read by librarians who work with children, birth to age fourteen, in public and school libraries. These librarians are responsible for purchasing print and nonprint library materials including books, recordings, and CD-ROMs; introducing youth to technology such as the Internet that provides access to information; planning programming and services for young patrons and their families and caregivers; and selecting furnishings and equipment.
Published three times per year, Children and Libraries provides continuing education, research, and best practice information; features pieces by and about authors and illustrators of children’s literature; and spotlights the news and activities of ALSC.
Children and Libraries is a perquisite of ALSC membership (more than 4,100 members) and also is available to paid subscribers (more than 285). CAL has a significant "pass along" value as many readers circulate the journal throughout their library, system, or organization.
Click here for the full-color Children and Libraries Ad Rate Card [PDF]
Advertising sales office
Send all insertion orders, contracts, camera-ready artwork, and correspondence to:
Innovative Media Solutions
Bill Spilman
320 W. Chestnut St., PO Box 399
Oneida, IL 61467
phone: 309-483-6467; toll free: 877-878-3260
fax: 309-483-2371
E-mail: bill@innovativemediasolutions.com
Dates for ad copy
| Issue |
Closing |
Materials Due |
| Winter 2009 |
October 16, 2009 |
November 6, 2009 |
| Spring 2010 |
March 18, 2010 |
April 9, 2010 |
| Summer/Fall 2010 |
June 23, 2010 |
July 16, 2010 |
| Winter 2010 |
October 7, 2010 |
October 29, 2010 |
| Spring 2011 |
March 17, 2011 |
April 8, 2011 |
Rates
Black/White
| Size |
1x |
2x |
3x |
| Full page |
$625 |
$575 |
$530 |
| 2/3 page |
$530 |
$485 |
$440 |
| 1/2 page |
$485 |
$440 |
$410 |
| 1/3 page |
$395 |
$370 |
$350 |
| 1/4 page |
$330 |
$295 |
$275 |
4-Color
| Size |
1x |
2x |
3x |
| Full page |
$1,450 |
$1,400 |
$1,355 |
| 2/3 page |
$1,245 |
$1,200 |
$1,155 |
| 1/2 page |
$1,200 |
$1,155 |
$1,125 |
| 1/3 page |
$1,110 |
$1,085 |
$1,065 |
| 1/4 page |
$1,045 |
$1,010 |
$990 |
Add 10% to quoted rates above for specific placements.
Premium positions
|
1x |
2x |
3x |
| Pages 1-9 (B&W) |
$690 |
$635 |
$585 |
| Pages 1-9 (4/C) |
$1,515 |
$1,460 |
$1,410 |
| Cover 2 |
$1,605 |
$1,545 |
$1,490 |
| Cover 3 |
$1,575 |
$1,515 |
$1,460 |
| Cover 4 |
$1,640 |
$1,575 |
$1,515 |
Cover positions include 4-Color process.
Mechanical specifications
| Space |
Width x Depth (in inches) |
| Full page |
7.375 x 9.875 |
| 2/3 page (vertical) |
4.875 x 9.875 |
| 1/2 page (island) |
4.925 x 7.375 |
| 1/2 page (horizontal) |
7.375 x 4.925 |
| 1/3 page (vertical) |
2.375 x 9.875 |
| 1/3 page (horizontal) |
7.375 x 2.45 |
| 1/4 page island |
4.875 x 4.925 |
Trim size: 8.375" x 10.875"
Bleed: Add .125" to all sides. Bleeds not accepted on fractional ads.
Printing: Offset
Binding: Saddle-wire stitched
Materials: 2400-dpi, press-quality PDF files with all fonts embedded are required. Coupon advertisements must be specified on insertion order, including position of coupon on ad. More specs available from ad sales manager.
Payment
All accounts are payable within 30 days of the invoice. Advertisers and their agencies have dual liability for payment. Conflicting agreements between advertisers and agencies, even if listed on insertion orders, are superseded by this condition of the American Library Association.
Agency commissions of 15% allowed.
Copy and contract regulations
All advertising is subject to publisher’s approval. Advertisers and advertising agencies assume liability for all printed advertising content (text and illustrations) and also assume responsibility for any claims against the publisher resulting from that content.
Cancellations are not accepted after the closing dates for space reservations. Covers and special positions cannot be canceled. All cancellations must be confirmed in writing.
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