Frontline Advocacy
Coming Soon: An Initiative of 2009-2010 ALA President Camila Alire.
2009-2010 ALA President Camila Alire’s Initiative is designed to motivate, encourage, provide content, train, and educate librarians and library workers in seizing opportunities– at all levels and especially from the frontlines - to promote the diverse professionals, resources and services of libraries serving schools, colleges and universities, cities, counties and corporate and government structures. Promoting and/or advocating for these core or basic and unique services, resources and expertise - while not typically everyone's job or passion - is essential to a healthy future for libraries in ALL communities – public, academic, school, and special. President Alire's initiative provides a vision, strategies and training materials on how to deliver messages that illustrate the incredible value of libraries including the library's role in the development of basic literacy skills, information literacy, research, economic development, life-long learning and the love of reading.
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