Online Member Media Relations Tools
Hot Issues
Initiatives
Tools
-
NEW! ¡Bienvenidos! ¡Welcome! A Handy Resource Guide
for Marketing Your Library to Latinos
by Susannah M. Byrd; forward by Carol Brey-Casiano -
Print PSAs
-
Key Message Print PSAs
- on budget cuts in libraries, the role of librarians
in the Information Age, recruitment and pay equity.
Available in English and Spanish.
- Video and PSA previews:
- George Lopez Radio and TV PSAs
- about "The Smartest Card" and the value of libraries and librarianį¼s
- Save America's Libraries TV PSAs
- print PSAs also available
- @ your library® TV PSAs with Tim Robbins & Susan Sarandon
- What to do when the media calls
- How to write your own crisis communication plan for your library
- Libraries/librarians in the news
- Obtain ALA key messages and talking points
- Library Advocate's Handbook - English / Spanish
- ALA Press Kits
- Download photos with library scenes
- Quotable Facts - English / Spanish
- Quotes from prominent people about libraries
- Research
- Subscribe to prtalk and campaign discussion groups.
Additional Media Resources
- Strategic Communications in the Digital Age:
A best practices toolkit for achieving your organization's mission
- Telling Your Story: A Guide to Preparing Advocacy Case Studies
- Media Map: Charting a Media Relations Strategy
If you have any questions or suggestions, please contact: Mark Gould, Director, ALA Public Information Office, at 312/280-5042 or Macey Morales, Media Relations Manager, at 312-280-4393.